Production of Robot Model SANR Term Paper Example | Topics and Well Written Essays - 1250 words

Production of Robot flummox SANR - Term Paper ExampleThe firm that is analyzed in the paper is SANR, a European drawing card in machinery production with an objective of availing cutting-edge solutions to various end put onr needs for a spacious time. Opening the unused product line within the current capacity not only presents emulous promises of the modern technology standards but also frees unique chances for portfolio diversification. In the initiation of the untried product line, the conjunction aims to achieve certain market driven objectives as outlined below.i)Keep up with the pace of extraneous technology experienced in modern gadgets while primary(prenominal)taining its work mechanization traditionii)Venturing into high-end programmable productsiii)Penetrating kindle market segmentsiv)Making relevant technology contributions to business Over and above its main objectives, the organization has p.a. objectives. These are as outlined underAims of SANR in the first year - Let people realise the product - Establish itself as a reliable business - Sell at least 15 robots -Sell at least 6 unites within the first half of the year- Rest of the year 9 robots Aims of SANR in the second year -Sell at least 35 robots - Upgrade the robot by adding new functions including a house protection system. An alarm, for example.Aims of SANR in the third year - increase price per unit to 200,000 Pounds - open new stores in Dubai & Paris - Develop new robots in new format - Sell everywhere cl units per year... An alarm, for example. Aims of SANR in the third year - increase price per unit to 200,000 Pounds - open new stores in Dubai & Paris - Develop new robots in new format - Sell over 150 units per year The Business Opportunity The unique aspect of the opportunity that the launch of the product is likely to have sex mainly depends on the excitement created by the various products under the brand SANR Robot. Under the SANR robot brand, the company will presen t various innovations offering exciting mechanization to seven different end users. The main robot products will include office personal assistance, massage services, office calls response, hair washing, skincare, cleaning and victuals and drink service. It therefore follows that the wide spectrum of target markets presents a wide range of business opportunities. According to the sign production, the product launch will target office solutions for personal assistance and call centre solutions, followed by opposite commercial robot products namely cleaning and beauty. The final launch will include the food and beverage market solutions, with customized use such as by leading food outlets such as the McDonalds on whose recommendation the production segment is hugely dependent. In terms of the opportunity presented by the use of the capacity achieved by SANR in the operations of its machinery production business, the new product faces a better selection chance than when the plant is a new distinct aspect. As an illustration, technical capacity currently functional will only require reorganization and deployment with little additions. Alternately, having an established market presence through other various machinery lines that SANR deals in is an added advantage for the